SAN ANTONIO – Blue Bell officials announced Monday a new flavor that is a combination of two other flavors.
The company's Chocolate Peanut Butter Cookie Dough ice cream will arrive in stores this week.
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According to Blue Bell officials, this new flavor is a smooth, milk chocolate ice cream combined with peanut butter cookie dough pieces and milk chocolate chunks.
"We have made flavors with chocolate and peanut butter before, but this time, we definitely kicked it up a notch with the cookie dough," Blue Bell general sales manager Jimmy Lawhorn said.
The new flavor will be available in half-gallon and pint sizes for a limited time.
Look for our new Chocolate Peanut Butter Cookie Dough Ice Cream-a smooth Milk Chocolate Ice Cream combined w/tasty peanut butter cookie dough pieces and milk chocolate chunks! In stores beginning today. Available for a limited time in the pint and half gallon sizes. #bluebell pic.twitter.com/dT0NIVymvA
— Blue Bell Ice Cream (@ILoveBlueBell) March 26, 2018