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Avocado toast with mortgage? Yep, it's a thing

Lender plays on internet meme

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Millennials  collectively groaned when a millionaire gave them some advice: Stop buying avocado toast if you want to buy a home. An online lender is playing on that meme, offering the pricey toast with a mortgage.

SoFi wants to make sure millennials didn't have to choose between this beloved food and a house, The Associated Press reported. The company said Thursday it's offering avocado toast to anyone who takes out a mortgage in July.

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“Pundits have unfairly besmirched avocado toast as the reason younger Americans aren’t buying homes,” Joanne Bradford, chief marketing officer of SoFi, said in a press release. “We wanted to help people have their avocado toast and eat it too.”

The ingredients will come in three shipments, SoFi said. More good news: Gluten-free bread is available.


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