Pedialyte is finally embracing its off-label reputation as a remedy for adult hangovers.
After years of marketing to parents as something to give kids when they have a stomach virus, the company wants people to know Pedialyte is for adults, too.
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In fact, if you looked at the Pedialyte Twitter page, you might think it's a product only for adults. It's touted as a way to cope with the flu, an exercise recovery drink and a remedy for a night of too much partying.
The company just released a new on-the-go rehydration product -- single-serving Pedialyte Sparkling Rush powder packs -- just in time for New Year's celebrations.
The company's marketing team is sending samples and swag packages to fans and social media influencers in a campaign clearly hoping to spark a viral trend.