During the pandemic, Amazon sold billions of dollars worth of clothes. Wells Fargo estimates that U.S. sales of clothing and shoes on Amazon, including third-party sellers, grew 15% in 2020, reaching $41 billion.
In terms of ranking, the total is 20%-to-25% more than Walmart which came in second place.
Some brands have partnered with amazon in order to take advantage of the company’s reach. many vendors are wanting to establish a comprehensive brand presentation on the site, with assortments that minimally compete with existing channels.
Wells Fargo estimates sales of clothing and shoes on Amazon will surpass $45 billion in 2021, a 10% gain.
Only six other companies in the U.S. sell $10 billion worth of clothes or more TJMAXX, Macy’s, Target, GAP, Banana Republic, Old Navy, Athleta and Ross stores.