SAN ANTONIO – Toyota sold nearly 11,000 Tundra pickup trucks in the U.S. in March, a 57% increase over the same month a year ago.
Year to date demand was also impressive as the automaker moved more than 22,600 of the full-size trucks manufactured in South San Antonio off of dealer lots, an 18.3% increase over first quarter 2021 sales.
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That’s good news for Toyota and for the Alamo City, which continues to draw more auto manufacturing activity to the region. And it comes as the automaker reports a more than 26% decline in overall U.S. sales in March and a 14.7% decrease in 1Q 2022.
In 2021, Toyota Tundra sales were down nearly 25% year over year. In December, sales of the truck plummeted more than 69% from the same month in 2020.
Toyota officials indicated in February that the company’s plan to diversify vehicle production in San Antonio was on schedule despite a relentless pandemic and supply chain disruptions. That diversification will include a shift of the automaker’s Sequoia SUV production to San Antonio to replace work on the smaller Tacoma truck.
The changes are part of a nearly $400 million reinvestment the company is making in its Toyota Motor Manufacturing Texas Inc. plant in the Alamo City. That facility employees approximately 3,200 workers.
Editor’s note: This story was published through a partnership between KSAT and the San Antonio Business Journal.
Read the full story on San Antonio Business Journal.