SAN ANTONIO – Two big Texas brands are collaborating again for their second apparel and product line.
Whataburger and Academy Sports + Outdoors released the Magellan Outdoors x Whataburger co-branded line that includes shirts, shorts, caps, drinkware, bikes and outdoor games. The apparel is for children, women and men.
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The products are available online at Academy and Whataburger’s websites and in select Academy locations across Texas.
“After seeing the appetite from the first Whataburger x Magellan Outdoors collection, we wanted to reunite the two beloved Texas traditions for an even bigger and better line,” Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing, said in a news release. “For active families who are craving summer fun, this special collection is here to fuel your next pool party, cornhole matchup or day on the water.”
The release adds that people who eat at Whataburger from April 6-14 can receive a discount for the collection, and people who shop at Academy during that time can scan a QR code for free Whataburger menu items.
“These two brands are a great fit. It’s been fun to work on a second campaign with Academy and their Magellan Outdoors retail line,” Rich Scheffler, Whataburger executive vice president and chief marketing officer, said. “The result is an extensive lineup of apparel and products featuring exclusive Whataburger designs that will help take your family outing to a whole new level.”
The items are available while supplies last.