SAN ANTONIO – There's a new billboard in downtown San Antonio.
Animal rights activist group People for the Ethical Treatment of Animals (PETA) purchased a billboard near the Alamo and it's right next to a large sign for Bill Miller Bar-B-Q, a Texas chain restaurant.
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The billboard is emblazoned with "REMEMBER THE ANIMALS" in big bold letters, followed by, "The Battle Continues. It's Not Just Humans Who Seek Independence."
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"PETA's billboard invites history buffs to join a battle that's still being waged today, and that's the effort to keep animals off people's plates and free to live as they please," PETA President Ingrid Newkirk said in a press release.
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The billboard is facing north along I-37 near East Cesar E. Chavez Boulevard.