AUSTIN – Austin city officials have canceled the South by Southwest arts and technology festival.
Mayor Steve Adler announced a local disaster as a precaution because of the threat of the novel coronavirus, effectively canceling the annual event that had been scheduled for March 13-22.
Travis County Judge Sarah Eckhardt, the county’s top elected official, said no one in the Austin area has been found to have the COVID-19 virus. However, South by Southwest was expected to have drawn an international audience into close quarters, posing a serious threat of contagion.
KSAT reported earlier this week that San Antonio’s biggest annual festival, Fiesta, slated for April, is still on, for now. The two-week event includes two major parades and dozens of other events around town. Officials have said they are monitoring the situation.
In Austin, festival organizers said in a statement that they were “devastated” by the necessity of the move.
“'The show must go on’ is in our DNA, and this is the first time in 34 years that the March event will not take place. We are working through the ramifications of this unprecedented situation,” the organizers said in their statement.
The organizers noted that Austin Public Health had stated as recently as Wednesday that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.”
“However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision,” the organizers said.
The announcement comes days after several high-profile companies, including Netflix, tech news outlet Mashable, video-based social media platform TikTok and U.S. chip maker Intel, pulled out of the festival.
More than 50,000 people had signed a petition seeking to get the festival cancelled.
Actor Kumail Nanjiani, who had been scheduled to attend the festival to promote “The Lovebirds,” said he was disappointed but that he understood.
“Sxsw is one of my favorite festivals," he tweeted. "Canceling it was the responsible thing to go. I know this sucks for many people for whom this was a massive opportunity. But we’re kind of in an unprecedented situation here and caution is key. Thank you for the making the right decision.”
The festival drew 73,716 attendees last year, 19,166 of whom came from outside the U.S. Combined with SXSW’s gaming expo and education conference, the 2019 event drew 417,400 attendees, organizers said. An economic impact report found it contributed $355.9 million to the local economy.
The U.S. death toll from the coronavirus has climbed to 14, with all but one victim in Washington state, while the number of infections swelled to over 200 scattered across at least 18 states, including at least six cases in the Houston area.
Below is the statement posted to the festival’s website:
"The City of Austin has canceled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City’s directions.
"We are devastated to share this news with you. “The show must go on” is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.
"As recently as Wednesday, Austin Public Health stated that “there’s no evidence that closing SXSW or any other gatherings will make the community safer.” However, this situation evolved rapidly, and we honor and respect the City of Austin’s decision. We are committed to do our part to help protect our staff, attendees, and fellow Austinites.
"We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU. For our registrants, clients, and participants we will be in touch as soon as possible and will publish an FAQ.
"We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts.
“We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals.”