If you've lived in Texas for longer than about a week, you've probably noticed that people who love Whataburger, LOOOVE Whataburger.
Parents dress their kids up as Whataburger employees for Halloween and stage elaborate Whataburger-themed photo shoots. Teens have incorporated the iconic fast food into their quinceaneras and prom pics.
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Some are even willing to wade through flood waters to get it.
And there are a number of ways to display your enthusiasm for Whataburger. There are hats, shirts, shoes and socks on the company's website. You can even carry a Yeti tumbler made to look just like a restaurant cup.
And now, you can wear one of those Whataburger cups around your neck. It's the second Whataburger charm from James Avery. The sterling silver and enamel charm will cost you the equivalent of more than a dozen Whataburger combo meals. The $80 Whataburger tumbler charm is $20 more than the James Avery Whataburger logo charm released last year.
Even with the hefty price tag, they'll probably be a very popular Christmas gift this year.
After all, we live in a city where a man recently donned a crown, sash and scepter and dubbed himself the "King of Whataburger” after visiting Whataburger 100 times in a year.
(Editor's note: I'm not salty over all of the Whataburger fanaticism, I just haven't had my Honey Butter Chicken Biscuit, yet.)