The Kansas City Chiefs were crowned victorious over the San Francisco 49ers in this year’s Super Bowl — and, off the field, big-name advertisers competed for viewers' attention with celebrity-filled, glitzy messages.

Advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting the biggest actors, investing in the most dazzling special effects and, they hope, going for laughs as they seek to win over viewers.

The theatrical world has lost a giant.

NEW YORK – During this year's Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. Overall, this year's crop of Super Bowl ads focused on light humor that strove to entertain and connect. Bud Light Seltzer LemonadeBud Light used lemons as a metaphor for everything that went wrong in 2020 to introduce its new Seltzer Lemonade. Michelob was likely hoping to drive people to repeat views online with the celebrity lookalikes, but during the fast-moving Super Bowl the conceit was confusing. With its first-ever Super Bowl ad, Scott's was looking to keep that momentum going, but the overstuffed ad ended up being distracting.