H-E-B lovers have more incentive to watch the commercials during Sunday's Big Game as the grocery chain will air its Big Game ad between the third and fourth quarters.

While the Chiefs and Eagles battled it out on the field, there’s always another battle on Super Bowl night — which commercials came out on top.

Some watch the Super Bowl for the game, some for the halftime show, but it’s safe to say that almost everybody watches for the commercials.

Whether you’re into the big game or not, many of us can agree: The Super Bowl commercials are what make the day extra fun. Here are some of the commercials that stuck with us especially. The commercial was set at the U.S. Center Chapel in Kansas, and spoke about crossing our current divide. This emotional adoption storyJust try not to tear up at this Toyota spot, featuring U.S. Paralympic swimmer Jessica Long. Well, that’s the premise of this GM commercial, starring Will Ferrell, Awkwafina and Kenan Thompson.

The 2020 Super Bowl has come and gone, and as usual, everyone seems to be talking about the great commercials they saw, and just how great Jennifer Lopez and Shakira were during the halftime performance. Most unexpected cry: GoogleDid anyone else suddenly find themselves sobbing during the first half of the game during the Google commercial? The commercial featured extraordinary Americans doing extraordinary things. Most likely to make you want to crash the patriarchy: MicrosoftIn case you didn’t know, this year’s big game featured the first woman to coach during a Super Bowl. She didn’t become the first woman to help coach a team to a Super Bowl victory, but we’ve got a feeling she’ll be getting there very soon.