The move announced Wednesday by GM-owned Cruise come two months after the company received California's permission to fully driverless cars in the state. “You’re seeing fully driverless technology out of the (research and development) phase and into the beginning of the journey to being a real commercial product," Cruise CEO Dan Ammann said Wednesday. California regulators also recently approved new rules allowing ride-hailing services to pick up passengers in self-driving cars, but Cruise isn't going down that road yet. Instead, Ammann pledged the company will move cautiously while dispatching up to five fully driverless cars into parts of San Francisco initially. Ammann declined to provide a timeline when asked if Cruise planned to use its driverless cars in ride-hailing service within San Francisco next year.