Not many small-budget, first-feature films can be fairly said to have shifted cinema but Jennifer Kent’s directorial debut “The Babadook” is one of them.

Look at almost any movie theater marquee right now and you’ll probably see not just new titles but a smattering of older films, too.

So now Peacock, which launches Wednesday, is hoping that blaring free in an ad campaign for the service will entice viewers wary of adding yet another video subscription to their stack, even in todays stay-at-home world. It has a free tier and a $5-a-month paid tier with more video. Disney Plus, Apple TV Plus, HBO Max and short-video service Quibi have all launched over the past year. As a Comcast internet customer, she could get Peacock for free, so she did. HBO Max did not reply to a question about its subscriber count since launch.