Nike has reported a slump in sales and profits for its fiscal first quarter as the sportswear giant wrestles with shoppers’ sluggish demand for new sneaker models.

Nike Inc. has named Elliott Hill as its president and CEO effective, replacing John Donahoe, who will retire next month.

Nike’s shares are soaring before the opening bell Friday, as the footwear and clothing company posted record fiscal fourth-quarter sales in North America and gave a better-than-anticipated full-year revenue forecast.

Nike is adding June 19, a holiday called Juneteenth, to its list of official, paid company holidays. The sportswear giant joins a growing number of companies that announced this week they are making Juneteenth, the oldest known US celebration of the end of slavery, an annual company holiday. "At Nike, Inc., we aspire to be a leader in building a diverse, inclusive team and culture. He added that observing Juneteenth is an opportunity "to better commemorate and celebrate Black history and culture." He said the company plans to regularly track and measure its progress, though he didn't provide further specifics on how the initiative would be carried out.

Although slavery was already abolished more than two years earlier by the Emancipation Proclamation, it continued in some areas. Some businesses have professed support for the Black Lives Matter movement or pledged to donate money to organizations. Others have promised to hire more black workers or make other policy changes. This week, Nike CEO John Donahoe told workers they would get Juneteenth off starting this year as a way to celebrate black culture and history. The power of this historical feat in our countrys blemished history is felt each year," Goodell wrote in a memo.

SEATTLE After hitting the streets to protest racial injustices, Sharon Chuter was disillusioned by the number of corporate brands posting glossy messages spouting support for black lives. Microsoft has been posting powerful quotes on Twitter from black employees describing how systemic racism takes a toll on their lives. Amazons 2019 workforce data shows about 8% of its managers in the U.S. are black, compared to nearly the 60% of managers who are white. The number of black CEOs of Fortune 500 companies peaked in 2002 with 12. It said it will also be announcing a goal aimed at increasing representation of black and Latino people within its workforce in North America.