As President Donald Trump faces an uncertain future, so too does a fixture of the American political scene over the last five years: the Trump campaign rally, a phenomenon that has spawned friendships, businesses and a way of life for Trump’s most dedicated supporters. She has been to nearly 20 Trump events, from rallies to Fourth of July celebrations on the National Mall. Indeed, the Trump campaign estimates the events have generated tens of millions of dollars a week in free television coverage. George Gigicos, who ran Trump’s 2016 advance operation, said the rallies "were hugely important” to Trump's campaigns and presidency. Sociologist Arlie Hochschild, who has been studying Trump supporters, agreed that he had tapped into religious imagery that secular liberals often missed.