Many sports fans have heard the concept of naming rights, in which corporations pay franchises lots of money to have stadiums or arenas named after their company.
In the light of the pandemic that has prevented many fans from attending games, Little Caesars is taking naming rights even further in Canada and the United States.
For the remainder of the National Hockey League season, the pizza chain is running a campaign in which fans can sell the naming rights to their living rooms, basements, or whatever place they view hockey games in -- in exchange for pizza deals.
People can sign a “naming rights contract” and agree to refer to their game-viewing space as the “Little Caesars NHL Hockey Room,” and hang a sign provided by the company indicating it as such.
To view the contract on the Little Caesars website, click or tap here.