Yes, you heard that correctly – Snapchat is making a few people millionaires. The spotlight feature on Snapchat is a dedicated tab in the app for promoting short viral videos from the Snapchat community, much like TikTok. Meanwhile, the Snapchat app overall grew to 265 million global daily active users in its fourth quarter of 2020, from 249 million in its third quarter. AdSo far, Snapchat has given out more than $110 million overall across the markets where spotlight is live. Snapchat said “several” users have become millionaires through the spotlight club since November 2020.