Noom CEO and co-founder Saeju Jeong moved to the U.S. in 2005 with $3,000, zero acquaintances and a whole lot of gusto to help people live healthier lives.

SAN ANTONIO The Better Business Bureau said consumers who are using the health application Noom are receiving misleading free trials and subscriptions that are difficult to cancel once the trial period has ended. The Better Business Bureau is warning consumers about Noom, a popular app-based weight loss service. Many stay-at-home consumers are looking for options that can help them achieve their health and wellness goals during this pandemic time, Rosenzweig said. As of Aug. 18, Nooms BBB Business Profile displayed a D rating due to the high volume of complaints filed against the business and the companys failure to address the underlying cause of its recent pattern of complaints. To avoid losing money on free trials and subscription services, especially in the health and wellness area, BBB recommends the following tips: