CNN Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype. The brand's origin and logo is based off the song "Old Aunt Jemima" from a minstrel show performer and reportedly sung by slaves. Richardson said the Aunt Jemima logo is based on a "'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own." Today, Aunt Jemima describes itself as brand that stands for "warmth, nourishment and trust qualities you'll find in loving moms from diverse backgrounds who want the very best for their families." The Aunt Jemima brand was purchased by Quaker Oats in 1926.