SAN ANTONIO – The Most Interesting Man in the World has a new face.
Dos Equis has created one of the most iconic campaigns in history, releasing a new trailer and background for the famous world-traveler.
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The new spokesman is redefining what it means to be interesting.
If 100 people asked him what he does for a living, the answers would be different for each one.
But all of them accurate. His only known enemy is the cubicle, according to thenewsmostinterestingman.com. (NOTE: Password for linked site is staythirsty.)
Augustin Legrand is the new face of the campaign, which will feature real-time adventures around the globe.
The new Most Interesting Man will be fully revealed Oct. 19 in connection with the College Football Playoffs.
His legend begins October 2016.